Continuous Quality improvement is essential to running a lean and productive enterprise. To drive responsibility for the quality process through the ranks of the enterprise, you should assess individual contributions to the quality development as part of every employee’s periodic review. Furthermore, Quality is now a Must and no longer a Guarantee of Success as it used to be in the past. Quality, in any product or process, is now expected and demanded by consumers and is ceasing to be a point of differentiation. Quality is now a pre-requisite and an expectation, not a tie-breaker. Therefore, enterprises should now instill a culture of quality rather than a responsibility owned by an individual or a specific department.