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Intricacies of Design Project Management and Its Crucial Role in Guiding Product Development

The first step in developing a product or service is Inception, which refers to brainstorming between different teams to identify the features and capabilities the product must have to solve a particular customer pain point. This is also called the design and development phase and needs to be managed effectively because the clearer the design, the lesser the burden on resources later to get the product or service right.

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